Charities have always relied on public support to reach their goals, and used direct mailing, magazines, advertising and their websites to reach their supporters and donors.
But more and more charities are looking at Social Media to reach a larger number of people. Not only does that give charities the opportunity to get in touch with more potential supporters, but also a chance to interact one-on-one with the public through tweets, posts or message boards.
An article in The Guardian described in 2013 how to look at different Social Media channels and choose the one that is right for you, and how to use it effectively.
“When planning your social media campaign, think carefully about what you want to achieve and who you want to engage with, then choose your channels based on who you want to reach. For example, LinkedIn is a professional tool, whereas Facebook tends to target a broader and younger audience. While it’s tempting to throw yourself in and sign up to as many free accounts as you can, be aware that you will need to interact if you want supporters to view your social media stream as a reliable way to communicate with you. Keep your social media moving – introduce news, provide usable content, stay active and regularly update your information. Nobody is going to interact with an account that’s been dormant for six months, so stay relevant and topical where possible.”
Charities always tried to connect with celebrities to support their cause through campaigns or as a spokes person. Now we see a lot of actors not only donate their time, but also use their Social Media accounts as a platform to get the message out to their followers.
Luke Evans is very active in supporting charities through Twitter, Face Book or on Instagram. We saw Luke tweet about Movember last November, he has been a Bvlgari ‘Save The Children’ Ambassador for a long time, our header image shows him at the RBC race for the kids at Battersea park, he tweets about “Save Mali the Elephant”, “Save the Arctic” and just recently ” Cash& Rocket”-Raising money for women and children in Africa.
His fans love him for supporting all these good causes and came up with the idea to collect money amongst themselves through a fundraiser in honor of his 36th birthday to War Child UK.
Other actors who donate their time and throw the support of their fans and followers behind a good cause are Chris Pratt, Robert Downey Jr. or Richard Armitage to name just a few!
These are two of many tweets from June 18th for Cybersmile!
If you love Social Media as much as we do you can see many examples of celebrities supporting a good cause. One more person we would like to mention is Ricky Gervais. He tirelessly supports animal rights on his Twitter account with 8.7 Million followers. Please check out #StopYuLin2015! It is a campaign against the torture and abduction of cats and dogs for the Yulin Dog Meat Festival. We all can make a difference by tweeting about it using hashtag #StopYuLin2015